What are some examples of great viral videos for products?
What are some examples of great viral videos for products?
Jayne Pimentel says,
I'm sure that Jesse Thomas will have his two cents about it, but from purely a media perspective (as I'm not a creative person by any means) I am not a fan of the word 'viral'. People buy viral now. Organic virality is hard to come by and usually takes form when you have that perfect scenerio of right product, right audience, right platform, right message.
Some companies offer 'viral' services like Unruly Media(UK) and Sharethrough (US) that agencies and advertisers have used to seed video ads in social platforms to increase share rates and viral potential.
Some examples (but not exactly cheap to produce nor purely organic in becoming viral) are the T-Mobile (company) Dance by Saatchi & Saatchi and Piano Stairs for VW by DDB. Although these have major advertiser dollars behind them and massive creative and media teams to create and seed the content, you can use some of these as inspiration and models for what you see working for your produect and audience.
Anonymous says,
Blendtec's series of videos have done very well, with 150mm views on their YouTube channel for their commercial-grade blenders: / blendtec .
The term "viral" is loaded, and implies both a) cheap to produce, and b) cheap to distribute. However, many of today's most popular videos online were produced with TV commercial-sized budgets.
Nathaniel Houghteling says,
Our production company, Portal A interactive (portal-a.com), has produced a number of viral videos in the past couple of years, both for clients and for fun. Our bankers vs. consultant rap battle for Hyperion Books ( • Damn It Feels Good to be Banker -- A ... ) was a good example of a funny, irreverant video that drove new interest in a product.
Even though the idea of creating "viral" videos to market a product or service is no longer a new one, there still seems to be a lot of misinformation out there about the process we producers go through to bring a branded spot to a wide audience. As …@Jayne Pimentel explains so well above, companies who are serious about this stuff will pay for distribution through services like Sharethrough and THERE'S NOTHING WRONG WITH THAT. Clients need to stop treating viral videos like some sort of black magic and realize that there are processes in place for jumpstarting the organic process of viral distribution.
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