🎙️ Coral Graszer Interview - Beyond Social Media # 357
Coral Graszer, Senior Public Relations & Communications Manager at Fiskars Group, discusses how literature and music played a role in her PR career, branding, influencer marketing, and much more. 👇
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TOPICS
Intro 0:00
Senior PR Manager at Fiskars 0:18
Storytelling Craft 1:55
Why PR? 3:54
Music & Marketing 4:56
Remote Working Pioneer 8:42
Fiskars, Round I 10:56
Broadening Skill Set 12:21
Target Canada 13:35
Sales Promotion 14:57
PR Agency Experience 15:31
Fiskars, Round II 19:08
Branding Team 19:31
PR Team 20:16
Influencer Program 20:31
Brand Marketing 21:27
Archetypes & Branding 24:14
Heritage Brand 24:58
Fiskars Gardenwear 26:17
Maria Korkeila 27:28
Test & Learn 28:28
Earned Media Success 29:07
Brand Expansion 29:59
Pandemic Planning 30:59
Influencer Marketing 32:11
Influencer Categories 33:02
Loria Stern 34:06
True Brand Advocates 34:55
Approach To Influencers 35:47
Sophie Parker 36:40
Brand In The Background 37:15
Successful Influencer Campaign? 38:00
Engagement Rates 38:38
Authenticity 39:06
Influencers' Extended Reach 39:47
Investing In Influencers 40:56
Farmer Nick 41:44
Benefits Of A Global Team 42:28
International Reach 43:43
Measuring Reputation 46:07
Consumer Insights 48:25
What Do PR Agency Pros Need To Know? 48:55
What Do Brands Need To Know? 50:35
Pro Tip For PR Pros Starting Out 53:13
Pro Tip For Brand Side PR Pros 55:01
How To Contact Coral 56:49
#PublicRelations #Branding #Marketing #Interview
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