LinkedIn Virtual Events - Beyond Social Media Show
On Beyond Social Media Show #Podcast 369, co-hosts B.L. and David discuss social justice t-shirts; the Gap's $500 NFT hoodie; Apple's PR scandal; LinkedIn virtual events; Google and Facebook fined; Gen V's brand expectations and much more.
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Beyond Social Media hosts B.L. Ochman and David Erickson discuss the most recent topics in online marketing, public relations, advertising and communications.
0:00 Topics in this episode:
Social Justice Shirts
LinkedIn’s Virtual Events
Gap’s NFT Hoodie
Real Estate Influencers
Apple PR Scandal
Anti-Competitive Facebook
Cookie inequity
Funding WMDs
Gen V’s Brand Expectations
BEST NEWS OF THE WEEK
1:32 "What If They Were Black?" a campaign showing what would have happened to the Jan 6 insurrectionists if they had been black.
3:23 LinkedIn is joining the social streaming audio party, rolling out a new events platform this month.
7:01 The Gap is using NFT's to unlock a physical hoodie
10:28 Minnesota realtor has positioned himself as a relocation expert with high production value videos
WORST NEWS OF THE WEEK
12:40 Apple's having a PR scandal over it's Air Tags stalking people.
16:03 FTC investigates Facebook’s anti-competitive behavior.
18:46 Google and Facebook being fined $240 million for making cookies hard to refuse.
22:33 if we're gonna take away all these these targeting options, then we're gonna have to pay for a lot more content. And people don't want to pay for content.
25:09 North Korean hackers stole almost $400 million worth of digital currency assets.
SMILES
27:04 Uber CEO is apologizing to dogs for driving them nuts by ringing doorbells
29:26 Laughing Squid's hilarious 2021 New Bloopers compilation.
SHINY NEW OBJECTS
30:46 The Twitter hashtag #journorequests contains queries from reporters looking for sources.
32:39 Americans with Disability Act, user experience compliance tool for your website.
PRO TIPS
34:21 Six digital marketing considerations for your 2022 planning
35:44 Security awareness video about email and phishing.
WEEKLY NUMBERS
36:25 Edelman reports that the priorities of young consumers focus on the collective good
37:56 Find us by searching Beyond Social Media Show.
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BEYOND SOCIAL MEDIA HOSTS
B.L. OCHMAN
Twitter: / whatsnext
What's Next Blog: http://WhatsNextBlog.com/
YouTube: / whatsnextblog
B.L. Ochman http://blochman.com
DAVID ERICKSON
Twitter: / derickson
Instagram: / deerickson
YouTube: / estrategy
e-Strategy Blog: https://e-StrategyBlog.com
e-Strategy Trends: https://Trends.e-StrategyBlog.com/
BEYOND SOCIAL MEDIA SHOW
Web: https://BeyondSocialMediaShow.com/
Twitter: / bsmediashow
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