Dollyverse - Beyond Social Media Show
On episode 373, co-hosts B.L. & David discuss: Dolly Parton enters the Metaverse; Twitter launches e-commerce shops; White House reaches out to social influencers; how to keep your work from being stolen; Russian bankrolling of anti-Ukraine propaganda; Facebook algorithm goes nuts and lots more!
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Since 2012, Beyond Social Media hosts B.L. Ochman and David Erickson discuss the most recent topics in online marketing, public relations, advertising and communications.
0:00 TOPICS
BEST NEWS
0:49
Dolly Parton will launch the Dollyverse at SXSW on the blockchain, with NFTs.
4:02
The backstory of one of the gorilla Cadbury ad.
7:44 Twitter launched a beta experiment for Twitter Shops.
9:35 Twitter has become headquarters for NFT and Ukraine information.
11:18 Russian propaganda bots are out in force.
11:47 A young woman's manager was taking credit for her work and she outed him.
13:25 Hundreds formed a candlelit human peace sign in Budapest in support of Ukraine.
14:02 Biden administration has been doing outreach to social media creators covering Russia's invasion
WORST NEWS
15:46 Campaign paying Russian TikTok influencers to post videos pushing pro-Kremlin narratives.
23:28 This is another in our list of PR pitches from hell.
23:33 Facebook's crazy algorithm banished my friend Ed Miller
24:48 It happened to Dave too.
SMILES
24:56 Muck Rack monthly PR pitches from hell, compiled by journalists
SHINY NEW STUFF
26:42 Local is a Chrome extension that shows where to buy Amazon products locally.
27:05 Climate change map & info
28:37 Nuro app for better brain performance and stress reduction
28:47 Everything Apple announced this week.
PROJECTS
29:44 Dave’s firm launches website for Des Moines Valley Health & Human Services.
PRO TIPS
30:47 Subscribe to AdAge weekly Metaverse marketing newsletter.
31:12 How to do personas website usability
WEEKLY NUMBERS
33:25 JP Morgan Report on business opportunities in the Metaverse.
35:59 Brands have #Metaverse FOMO.
36:24
Where to find us online.
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BEYOND SOCIAL MEDIA HOSTS
B.L. OCHMAN
Twitter: / whatsnext
What's Next Blog: http://WhatsNextBlog.com/
YouTube: / whatsnextblog
B.L. Ochman http://blochman.com
DAVID ERICKSON
Twitter: / derickson
Instagram: / deerickson
YouTube: / estrategy
e-Strategy Blog: https://e-StrategyBlog.com
e-Strategy Trends: https://Trends.e-StrategyBlog.com/
BEYOND SOCIAL MEDIA SHOW
Web: https://BeyondSocialMediaShow.com/
Twitter: / bsmediashow
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