Iceland Mocks Zuckerberg's Meta - Beyond Social Media Show
B.L. Ochman and David Erickson discuss Twitter's launch of it's subscription service, #TwitterBlue; Iceland Tourism's hilarious #Metaverse spoof; TikTok's new platform that unites brands and creators; changes in voice SEO; Arby's french fry flavored vodkas; Apple's ad arbitrage; recruitment content marketing and much, much more.
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0:00 TOPICS
BEST NEWS OF THE WEEK
0:53 Twitter launches Twitter Blue $2.99 monthly sub
5:46 Facebook is now Meta
6:35 Meta is the Hebrew word for death
6:45 Science fiction writers have envisioned the metaverse
7:17 I don’t want Zuckerberg in charge of the metaverse
8:42 Iceland Tourism’s Hilarious Metaverse Spoof
10:12 TikTok launches new creator program for brands
13:21 Google says text to speech doesn’t need schema
16:01 How Apple Do Not Track is affecting email marketing
18:49 Content strategies to fuel job recruitment
WORST NEWS OF THE WEEK
24:31 Arby’s $60 french fry flavored vodka
27:01 Apple secretly buying Google ads for apps
28:56 Instagram tries to poach TikTok creators
30:44 Podcasts are the Wild West of conspiracy theories
SHINY OBJECTS
33:05 Airmeet event platform
35:19 Clubhouse adds room recordings
35:37 Pet Portraits match your pet’s photo with great art
PROJECTS
36:56 Latino LEAD Conference
SMILES
38:47 NYC Dude with hilarious signs
WEEKLY NUMBERS
39:51 2021 State of Email Report
41:01 Check out B.L.’s Drew Simon interview about crypto for good
Beyond Social Media hosts B.L. Ochman and David Erickson discuss the most recent topics in online marketing, public relations, advertising and communications.
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B.L. OCHMAN
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