TikTok Algorithm & ReMake - Beyond Social Media Show
On Beyond Social Media Show #marketing #podcast, co-hosts B.L. Ochman and David Erickson discuss topics including NFTs from big brands, including Coca-Cola; the key to TikTok's algorithm; too many middle-aged, dad bod men dancing in commercials; plus many more of the best and the worst stories of the week.
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0:00 Topics in this episode
BEST STORIES OF THE WEEK
1:16 Coca-Cola sells its first NFTs
2:41 Features of Coke’s new NFTs
4:08 Many brands’ issue NFTs
5:03 Why unpolished ads sell now
6:03 Pandemic changed consumer expectations
7:43 Bored Ape Avatars Abound on Twitter
8:50 Bored Ape Yacht Club makes millions
9:45 NFT Clubs on Discord
10:26 Twitter is crypto info central
11:03 How TikTok knows what you want
12:15 Understanding TikTok’s algorithm
13:06 #TikTokRemake
13:45 Happy Birthday TikTok Business
15:55 New gMail anti-phishing indicators (BIMI)
17:30 Google My Business Adds caller data
18:40 Amazon store feedback machine
WORST STORIES OF THE WEEK
20:08 Combatting Digital Hate
20:40 Reports: Facebook biggest hate speech fail
23:01 Ways to combat digital hate content
24:40 Twitter bots v Covid vaccines
26:01 Mac & Cheese Ice Cream!
27:53 Middle-aged guys dancing in ads
28:50 Dad bod dancing guys gotta go!
30:12 Fixing stuff is appealing
32:01 Best comeback email of the week
33:50 First website published Aug 6, 1991
SHINY NEW STUFF
34:07 WordPress supports webP file format
36:14 MIRO collective whiteboard for teams
PRO TIPS
37:19 Google’s new way to optimize videos
38:39 How to get URLs for video key moments
39:13 How to add video to LinkedIn profile photos
40:32 The Open Notebook pitching help for PR
41:52 Follow university PR accounts’ innovation news
WEEKLY NUMBERS
42:31 Influencer marketing spending in the U.S.
43:18 WHERE TO FIND US ONLINE
Each week, since 2012, Beyond Social Media hosts B.L. Ochman and David Erickson discuss the most recent topics in online marketing, public relations, advertising and communications.
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BEYOND SOCIAL MEDIA HOSTS
B.L. OCHMAN
Twitter: / whatsnext
What's Next Blog: http://WhatsNextBlog.com/
YouTube: / whatsnextblog
B.L. Ochman http://blochman.com
DAVID ERICKSON
Twitter: / derickson
Instagram: / deerickson
YouTube: / estrategy
e-Strategy Blog: https://e-StrategyBlog.com
e-Strategy Trends: https://Trends.e-StrategyBlog.com/
BEYOND SOCIAL MEDIA SHOW
Web: https://BeyondSocialMediaShow.com/
Twitter: / bsmediashow
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