Mathfluencers & Knitfluencers - Beyond Social Media Show
Beyond Social Media Show #Podcast episode 379, recorded live June 12, 2022, cover the most recent topics in online marketing, public relations, advertising and communications.
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In this episode, Beyond Social Media hosts B.L. Ochman and David Erickson discuss:
The Internet's favorite knitter
A Mathfluencer teacher who uses TikTok to reach GenZ students
Google launches new educational video SEO rich results
Slack adds name pronounciation feature
A QR Code Only Commercial
Google & Criteo Complicit in Gun Marketing Programmatic
Doorbells Ringing in Ads Drive Pets Crazy
Massive Facebook Phishing Campaign - Again
Ridiculing White Guys
Survey studies CTRs by Search Rankings
0:00 Topics
BEST NEWS OF THE WEEK
0:51 The internet's favorite knitter, Sam Barsky, has 205K followers on TikTok.
3:01 Google launched new video markup/schema code that you can use to enhance search results for educational videos embedded into a web page
5:51 #Mathfluencer teacher Deidre Kell meets Gen Z students on TikTok and has 2.5 million followers.
8:09 Minnesota auto dealership running an unique 32 sec spot that is nothing but a QR Code and a website address
12:51 Slack has added a name pronunciation tool,
13:54 WORST NEWS OF THE WEEK
14:03 Kinetico water filtration system flubs diversity in training videos.
15:39 Ad tech firms including Criteo and Google are helping monetize the arms industry with programmatic ads.
23:37 There's been an enormous Facebook phishing scandal that earned propagators roughly $59.8 million
SMILES
25:35 Heineken has a bluetooth-enabled bottle opener that would shut down all your work apps and put every nearby laptop to sleep when you crack a Heineken with it.
COOL TOOLS
28:23 Snap link lets you generate custom link preview images for your web pages from code.
29:46 LinkedIn launches. Business Manager for large companies and agencies
31:00 There's also a new easier way to find files in Google Drive if you have Google workspace.
32:28 ouTube shared. Five Ways YouTube shorts can help superpower your channel
PRO Tips
32:45 Here's a 2022 image size guide for every social platform. And it has tips on best practices. .
WEEKLY Numbers
33:04 Survey studied click through rankings by search engine page results
36:07 Thanks for watching episode 379 of the Beyond Social Media Show,
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BEYOND SOCIAL MEDIA HOSTS
B.L. OCHMAN
Twitter: / whatsnext
What's Next Blog: http://WhatsNextBlog.com/
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B.L. Ochman http://blochman.com
DAVID ERICKSON
Twitter: / derickson
Instagram: / deerickson
YouTube: / estrategy
e-Strategy Blog: https://e-StrategyBlog.com
e-Strategy Trends: https://Trends.e-StrategyBlog.com/
BEYOND SOCIAL MEDIA SHOW
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