Interview: Curtis Boyd- Beyond Social Media Show
Curtis Boyd explains how to fight fake reviews in this interview with B.L. Ochman. He also share the amazing story that led to him from nursing school to MIT to his online career.
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Beyond Social Media hosts B.L. Ochman and David Erickson discuss the most recent topics in online marketing, public relations, advertising and communications.
TOPICS
Among the topics we cover in this interview:
A challenge changes Curtis' life
The dr. who paid off Curtis' $32K student loan and inspired his business
Inspired by Elon Musk to go to MIT
How many fake reviews are online?
What kind of reviews can be removed?
What kind of reviews can't be removed?
How to prevent bad reviews?
How to respond to bad reviews
How neural networks relate bad reviews
Alexa: is this review fake?
Who should we trust? There's an app for that!
and lots more!
0:00 Interview with Curtis Boyd: how to remove fake reviews
0:32 How many fake reviews are online?
1:17 130 million fake Google Maps reviews in 2020
1:57 How many fake reviews are on Tripadvisor?
2:06 More than 500 million fake reviews on Google and Amazon
3:10 What led to this career?
3:18 A doctor challenges Curtis
4:28 $32K College Loan at stake
5:32 Begging for help - and getting it
7:29 The doctor who set him up in business
8:07 Who writes fake reviews?
8:32 How to prevent fake reviews
8:44 How to set customers up for success
9:29 Using journey maps to identify issues
10:34 What people wanted from Rent-A-Kvetch
11:26 How reviews are disputed
11:53 Using AI to scale the business
13:40 How behavioral metrics rate reviewers
15:01 How to score truthfulness of reviews
15:55 How to remove illegitimate Yelp reviews
16:20 Use Yelp’s terms of service to dispute reviews
17:22 Yelp’s review relevancy
18:18 800 reasons reviews can qualify for removal.
18:26 What kind of reviews can’t be removed?
19:00
And so what's a tensor flow convolutional neural network?
19:06 TensorFlow Convolution Neural Networks
20:37 Partnering with Google’s NLP
20:55 Legit reviews have unique authors
22:19 A dentist with bad reviews
22:59 Alexa, is this review fake?
23:34 Winning back customers
24:06 How to prevent bad reviews
25:13 Engage bad reviewers
25:37 Using a free review scanner
26:13 What reviews can we trust?
26:21 Transparency App badge vets real reviews on websites
27:11 Curtis’ legacy from helping businesses
27:48 Thanks and how to contact Curtis
WHERE TO FIND CURTIS BOYD
Objection.co - https://objection.com
LinkedIn - / 🤖-curtis-boyd-5908557b
Facebook Group - / objectionco
Twitter - / objectionco
Instagram - / objectionco
WHERE TO FIND BEYOND SOCIAL MEDIA SHOW
Find us by searching Beyond Social Media Show.
Or, tell your smart speaker to PLAY Beyond Social Media Show
BEYOND SOCIAL MEDIA HOSTS
B.L. OCHMAN
Twitter: / whatsnext
What's Next Blog: http://WhatsNextBlog.com/
YouTube: / whatsnextblog
B.L. Ochman http://blochman.com
DAVID ERICKSON
Twitter: / derickson
Instagram: / deerickson
YouTube: / estrategy
e-Strategy Blog: https://e-StrategyBlog.com
e-Strategy Trends: https://Trends.e-StrategyBlog.com/
BEYOND SOCIAL MEDIA SHOW
Web: https://BeyondSocialMediaShow.com/
Twitter: / bsmediashow
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