Amazon's Astro Robot - Beyond Social Media Show # 363
B.L. and David discuss Amazon's creepy Astro robot; 5 new Twitter features; clever Sleep Number marketing; brands & NFTs; Facebook whistleblowers and much, much more.
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Among the topics co-hosts B.L. Ochman and David Erickson discuss in episode 363:
Consistent Jerks
Sleep Number Content Marketing
5 New Twitter Features
Hilarious Mock Condom Ads
Amanda Gorman’s Poetic Justice
Stadium Marketing
Branded NFTs
Survey Marketing
Google Tuner & LEGO Strats
Seasonal Candy Bars
Amazon's Creepy Robot
Facebook Whistleblowers
SEC Fake Review Warnings
Pitch from Hell
Clubhouse Shorting Creators
Online Reviews
0:00 Welcome to episode number 363 of the Beyond Social Media Show.
BEST STORIES OF THE WEEK
1:25 People who are jerks online are absolutely the same offline.
3:45 Brilliant Sleep Numbers ads
7:47 Five new Twitter features launched
8:01 Twitter launches Business Profiles
9:17 Twitter launches Bitcoin tipping
9:47 Twitter’s authenticated NFT profile images
10:29 Twitter inserting ads within replies
10:56 Soft Blocking Twitter followers
11:53 Twitter Spark Spaces Program opens
13:29 Twitter NFT innovations
14:36 Hilarious mock condom ads went viral
15:33 Amanda Gorman is the new spokesman for Estee Lauder cosmetics.
16:42 Fake snow at Minnesota Vikings’ games
20:42 How brands are using NFTs in marketing
21:29 When do NFTs make sense for brands?
23:11 Brilliant Local Customer Review survey by Bright Local
27:00 Google Search results now have a guitar tuner
27:39 Lego has a Fender Stratocaster and Amp set
28:22 Seasonal Candy Flavors
WORST STORIES OF THE WEEK
29:21 Amazon’s creepy new robot spy
30:59 Amazon Astro is a surveillance device
32:39 More personal robots are coming soon
33:24 Ray Bradbury already wrote this story.
33:50 Facebook Whistleblower’s PR plan
35:55 Brands need to #BoycottFacebook
36:32 FTC’s $40K fines to brands and agencies for fake reviews
40:13 Email pitch from hell
42:44 Clubhouse stiffs creators
SMILES
46:25 Video: Mariachi band serenading a beluga whale
46:40 Watch “News of the World” with Tom Hanks
SHINY OBJECTS
48:33 Pinboard fast bookmarking website
49:24 Sources of Color for BIPOC
50:21 SPINN for making coffee from your bed
PRO TIPS
51:11 SEMrush Complete Customer Analysis Guide
52:29 YouTube rebrands YouTube Support channel
WEEKLY NUMBERS
52:59 Most important review factors for customers
WHERE TO FIND US
Find us by searching Beyond Social Media Show.
Or, tell your smart speaker to PLAY Beyond Social Media Show
Each week, since 2012, we bring you a fast-paced, irreverent take on the the best and the worst in marketing, advertising and public relations.
BEYOND SOCIAL MEDIA HOSTS
B.L. OCHMAN
Twitter: / whatsnext
What's Next Blog: http://WhatsNextBlog.com/
YouTube: / whatsnextblog
B.L. Ochman http://blochman.com
DAVID ERICKSON
Twitter: / derickson
Instagram: / deerickson
YouTube: / estrategy
e-Strategy Blog: https://e-StrategyBlog.com
e-Strategy Trends: https://Trends.e-StrategyBlog.com/
BEYOND SOCIAL MEDIA SHOW
Web: https://BeyondSocialMediaShow.com/
Twitter: / bsmediashow
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