Ep. 011 · YouTube tells me to go viral once a month...
This episode of "Creator Life" is about viral vs. evergreen videos, and the cringy weekly recaps I get in my YouTube Studio. I just wanted to share that with you for fun. I think, YouTube is trying to make some good efforts to teach people who to create better videos, but they are also focusing a lot on how to basically increase your "market value" so to say...
YouTube clearly wants you to make more and more content, and it's not always sustainable. It's also not quite cool to tell people they should make viral videos, when virality is really a social media phenomenon. Sometimes, yes, you might be able to tell... but you may also be completely wrong – or stay in the dark on why some video went viral and another didn't.
To be honest, the only consistent thing I've seen whenever one of my videos hit the jackpot was when I put literally zero effort into it, just filmed it completely random, didn't even do a script, had no plan, but the topic for some reason got people all triggered. If people have an opinion on something, that's the secret ingredient, but other than that... ooof. No.
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