EP 1 - THE POWER OF BRAND ARCHETYPES

Published: 07 April 2020
on channel: Mash Bonigala
2,998
80

In this video, I explain the complex topic of brand archetypes. But don’t worry; we take it one step at a time. We’ll start with exploring the concept, tracing its roots back to the early days of psychology. Then we’ll explore each brand archetype—with examples—so you can get an idea of which your brand might fit best.

Schedule a strategy call with me: https://mash.one/strategy

Read the full article on this topic at https://www.spellbrand.com/brand-arch...

Watch the other videos in this series on brand archetype:

RULER -    • Is the RULER Brand Archetype a Tyrant...  
CREATOR -    • EP 3 - THE CREATOR BRAND ARCHETYPE | ...  
SAGE -    • EP 4 - THE SAGE BRAND ARCHETYPE  
INNOCENT -    • EP 5 - THE INNOCENT BRAND ARCHETYPE |...  
EXPLORER -    • EP 6 - THE EXPLORER BRAND ARCHETYPE |...  
CAREGIVER -    • EP 7 - THE CAREGIVER BRAND ARCHETYPE ...  
MAGICIAN -    • EP 8 -  MAGICIAN BRAND ARCHETYPE | Ho...  
HERO -    • Ep 9 - THE HERO BRAND ARCHETYPE | The...  
REBEL -    • EP 10 - THE REBEL BRAND ARCHETYPE | T...  
LOVER -    • EP 11 - THE LOVER BRAND ARCHETYPE | T...  
JESTER -    • EP 12 - THE JESTER BRAND ARCHETYPE  
EVERYMAN -    • EP 13 - THE EVERYMAN BRAND ARCHETYPE ...  

#brandarchetypes #brandarchetype #brandstrategy


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