Is the RULER Brand Archetype a Tyrant / Villain or a Savior?
The Ruler, as you might guess, is a leader. Their priority is to bring order. The ruler is quite, but they may come across as a perfectionist. This isn’t a bad thing if they can consistently project an air of competence and can back that up. The ruler naturally wants everyone to follow their lead.
A lot of people may consider a RULER archetype as a tyrant or a villain. Let's explore if this is true and how you should view this type of archetype.
In this video, I explain the Ruler brand archetype along with some awesome examples to show the strategy these brands use to establish and align with their target audience.
Schedule a strategy call with me: https://mash.one/strategy
You can read more details of this archetype at https://www.spellbrand.com/brand-arch...
Watch the other videos in this series on brand archetype:
Brand Archetypes Introduction - • EP 1 - THE POWER OF BRAND ARCHETYPES
CREATOR - • EP 3 - THE CREATOR BRAND ARCHETYPE | ...
SAGE - • EP 4 - THE SAGE BRAND ARCHETYPE
INNOCENT - • EP 5 - THE INNOCENT BRAND ARCHETYPE |...
EXPLORER - • EP 6 - THE EXPLORER BRAND ARCHETYPE |...
CAREGIVER - • EP 7 - THE CAREGIVER BRAND ARCHETYPE ...
MAGICIAN - • EP 8 - MAGICIAN BRAND ARCHETYPE | Ho...
HERO - • Ep 9 - THE HERO BRAND ARCHETYPE | The...
REBEL - • EP 10 - THE REBEL BRAND ARCHETYPE | T...
LOVER - • EP 11 - THE LOVER BRAND ARCHETYPE | T...
JESTER - • EP 12 - THE JESTER BRAND ARCHETYPE
EVERYMAN - • EP 13 - THE EVERYMAN BRAND ARCHETYPE ...
#brandarchetype #rulerbrandarchetype #brandstrategy
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