EP 6 - THE EXPLORER BRAND ARCHETYPE | How to create a brand that comes across as adventurous
The explorer brand lives for adventure. Or, more precisely, they exist to help their customers go on adventures, express themselves or find self-actualization. They’re all about freedom and individualism. They want to discover all there is to discover. These brands are ambitious and they often keep their fans engaged by announcing new initiatives, programs or plans.
Read the full article on the Explorer Brand Archetype at https://www.spellbrand.com/brand-arch...
If you want me to consult on building your brand archetype, book a one-on-one strategy video call at: https://mash.one/strategy
Watch the other videos in this series on brand archetype:
Brand Archetypes Introduction - • EP 1 - THE POWER OF BRAND ARCHETYPES
RULER - • Is the RULER Brand Archetype a Tyrant...
CREATOR - • EP 3 - THE CREATOR BRAND ARCHETYPE | ...
SAGE - • EP 4 - THE SAGE BRAND ARCHETYPE
INNOCENT - • EP 5 - THE INNOCENT BRAND ARCHETYPE |...
EXPLORER - • EP 6 - THE EXPLORER BRAND ARCHETYPE |...
CAREGIVER - • EP 7 - THE CAREGIVER BRAND ARCHETYPE ...
MAGICIAN - • EP 8 - MAGICIAN BRAND ARCHETYPE | Ho...
HERO - • Ep 9 - THE HERO BRAND ARCHETYPE | The...
REBEL - • EP 10 - THE REBEL BRAND ARCHETYPE | T...
LOVER - • EP 11 - THE LOVER BRAND ARCHETYPE | T...
JESTER - • EP 12 - THE JESTER BRAND ARCHETYPE
EVERYMAN - • EP 13 - THE EVERYMAN BRAND ARCHETYPE ...
#explorerbrandarchetype #brandarchetypes #blueoceanstrategy
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