EP 3 - THE CREATOR BRAND ARCHETYPE | How to create a brand that comes across as visionary innovator
Creator brands are visionaries. They seem to exist to innovate. They are non-conformist to the extreme and always strive to come across as authentic. These brands wear this desire on their sleeve. Creator brands are often in the technology, marketing or design spaces, but this is not always the case.
Read the full article on the Creator archetype at https://www.spellbrand.com/brand-arch...
Watch the other videos in this series on brand archetype:
Brand Archetypes Introduction - • EP 1 - THE POWER OF BRAND ARCHETYPES
RULER - • Is the RULER Brand Archetype a Tyrant...
CREATOR - • EP 3 - THE CREATOR BRAND ARCHETYPE | ...
SAGE - • EP 4 - THE SAGE BRAND ARCHETYPE
INNOCENT - • EP 5 - THE INNOCENT BRAND ARCHETYPE |...
EXPLORER - • EP 6 - THE EXPLORER BRAND ARCHETYPE |...
CAREGIVER - • EP 7 - THE CAREGIVER BRAND ARCHETYPE ...
MAGICIAN - • EP 8 - MAGICIAN BRAND ARCHETYPE | Ho...
HERO - • Ep 9 - THE HERO BRAND ARCHETYPE | The...
REBEL - • EP 10 - THE REBEL BRAND ARCHETYPE | T...
LOVER - • EP 11 - THE LOVER BRAND ARCHETYPE | T...
JESTER - • EP 12 - THE JESTER BRAND ARCHETYPE
EVERYMAN - • EP 13 - THE EVERYMAN BRAND ARCHETYPE ...
#creatorarchetype #brandarchetype #brandstrategy
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