EP 7 - THE CAREGIVER BRAND ARCHETYPE | How to create a brand that cares about its customers
The caregiver brand is driven by its need to protect. It exists to provide care in one way or another. This could be through their products or service, but in a larger context, the need to provide care is based on their brand purpose, vision, or mission. In fact, all brands should have a little bit of the caregiver brand archetype to ensure empathy and care towards their target audience.
Read the full article of the caregiver brand archetype at https://www.spellbrand.com/brand-arch...
If you want me to consult on building your brand archetype, book a one-on-one strategy video call at: https://mash.one/strategy
Watch the other videos in this series on brand archetype:
Brand Archetypes Introduction - • EP 1 - THE POWER OF BRAND ARCHETYPES
RULER - • Is the RULER Brand Archetype a Tyrant...
CREATOR - • EP 3 - THE CREATOR BRAND ARCHETYPE | ...
SAGE - • EP 4 - THE SAGE BRAND ARCHETYPE
INNOCENT - • EP 5 - THE INNOCENT BRAND ARCHETYPE |...
EXPLORER - • EP 6 - THE EXPLORER BRAND ARCHETYPE |...
CAREGIVER - • EP 7 - THE CAREGIVER BRAND ARCHETYPE ...
MAGICIAN - • EP 8 - MAGICIAN BRAND ARCHETYPE | Ho...
HERO - • Ep 9 - THE HERO BRAND ARCHETYPE | The...
REBEL - • EP 10 - THE REBEL BRAND ARCHETYPE | T...
LOVER - • EP 11 - THE LOVER BRAND ARCHETYPE | T...
JESTER - • EP 12 - THE JESTER BRAND ARCHETYPE
EVERYMAN - • EP 13 - THE EVERYMAN BRAND ARCHETYPE ...
#caregiverbrandarchetype #brandarchetypes #brandstrategy
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