EP 8 - MAGICIAN BRAND ARCHETYPE | How to create a brand that is transformative
The core of the magician brand is transformation. Like the rebel, they challenge the status quo. They often combine disparate elements or items to create something new, shocking, useful or entertaining. The magician brand often, but not always, has a reputation for having access to restricted knowledge, interesting expertise or seeming prescience.
Read the full article on the Magician Brand Archetype at https://www.spellbrand.com/brand-arch...
If you want me to consult on building your brand archetype, book a one-on-one strategy video call at https://mash.one/strategy
Watch the other videos in this series on brand archetype:
Brand Archetypes Introduction - • EP 1 - THE POWER OF BRAND ARCHETYPES
RULER - • Is the RULER Brand Archetype a Tyrant...
CREATOR - • EP 3 - THE CREATOR BRAND ARCHETYPE | ...
SAGE - • EP 4 - THE SAGE BRAND ARCHETYPE
INNOCENT - • EP 5 - THE INNOCENT BRAND ARCHETYPE |...
EXPLORER - • EP 6 - THE EXPLORER BRAND ARCHETYPE |...
CAREGIVER - • EP 7 - THE CAREGIVER BRAND ARCHETYPE ...
MAGICIAN - • EP 8 - MAGICIAN BRAND ARCHETYPE | Ho...
HERO - • Ep 9 - THE HERO BRAND ARCHETYPE | The...
REBEL - • EP 10 - THE REBEL BRAND ARCHETYPE | T...
LOVER - • EP 11 - THE LOVER BRAND ARCHETYPE | T...
JESTER - • EP 12 - THE JESTER BRAND ARCHETYPE
EVERYMAN - • EP 13 - THE EVERYMAN BRAND ARCHETYPE ...
#magicianbrandarchetype #brandarchetypes #brandstrategy
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