EP 5 - THE INNOCENT BRAND ARCHETYPE | How to create a brand that appears optimist, harmonious
The innocent brand seeks harmony. These brands portray themselves as optimists, and they try to see the positive in everything. Their products are often simple and straightforward. They provide simple solutions to simple problems. No muss, no fuss.
Read the full article on this archetype at https://www.spellbrand.com/brand-arch...
If you want me to consult on building your brand archetype, book a one-on-one strategy video call at: https://mash.one/strategy
Watch the other videos in this series on brand archetype:
Brand Archetypes Introduction - • EP 1 - THE POWER OF BRAND ARCHETYPES
RULER - • Is the RULER Brand Archetype a Tyrant...
CREATOR - • EP 3 - THE CREATOR BRAND ARCHETYPE | ...
SAGE - • EP 4 - THE SAGE BRAND ARCHETYPE
INNOCENT - • EP 5 - THE INNOCENT BRAND ARCHETYPE |...
EXPLORER - • EP 6 - THE EXPLORER BRAND ARCHETYPE |...
CAREGIVER - • EP 7 - THE CAREGIVER BRAND ARCHETYPE ...
MAGICIAN - • EP 8 - MAGICIAN BRAND ARCHETYPE | Ho...
HERO - • Ep 9 - THE HERO BRAND ARCHETYPE | The...
REBEL - • EP 10 - THE REBEL BRAND ARCHETYPE | T...
LOVER - • EP 11 - THE LOVER BRAND ARCHETYPE | T...
JESTER - • EP 12 - THE JESTER BRAND ARCHETYPE
EVERYMAN - • EP 13 - THE EVERYMAN BRAND ARCHETYPE ...
#innocentbrandarchetype #brandarchetypes #brandstrategy
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