The Ai Strategy That Increased Our Email Conversion Rate By 82%
Learn how marketers use AI to personalize content with our FREE State of Marketing Reporting 💥 https://clickhubspot.com/gx4
How can an Ai generated personal email raise your conversion rate dramatically?
Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into some real life Ai experiments. Learn more on how artificial intelligence can segment audiences and personalize content, the intricate process of feeding Ai with data to craft highly engaging emails, and the rapid test-and-learn approach that transformed HubSpot's email conversion rates into a case study of success.
Mentions:
GPT-4 https://openai.com/research/gpt-4
Timestamps
00:00 AI in marketing opens limitless potential but requires prioritization.
04:00 Efficiency gains, productivity, ideas, and agile process.
07:05 Rough estimates to identify impactful marketing use cases.
12:44 Leveraging AI email.
13:30 Excited about attracting qualified leads for software.
20:24 Seeing if AI can do one to one personalization at scale.
24:20 Magic exists in world, enabled by AI.
28:30 Database query recommends content strategy course for retailer.
34:00 Impressive AI breakthrough requires time and effort.
35:40 Plans for a second episode discussion with Emmy.
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Host Links:
📲Kipp Bodnar, / kippbodnar
📲Kieran Flanagan, / searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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