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Ep. 274
Can AI really scale your content creation while keeping your brand consistent?
Kipp and Kieran dive into the transformative role of AI tools in modern marketing and how they can make your content go viral with guests Scott Tousley (Head of Content at Clay) and Bruno Estrella (Head of Growth Marketing at Clay). Learn more on using Visual Electric to create brand-aligned images at scale, the importance of systems thinking for marketing teams, and how integrating AI like Yarn can revolutionize personalized video content.
Mentions
Clay https://www.clay.com/
Scott Tousley / scotttousley
Bruno Estrella / brunoestrella
Visual Electric https://visualelectric.com/
Yarn https://www.yarn.so/
Timestamps
00:00 Enabling creators with AI for content creation.
05:57 Service providers can quickly create customized videos.
07:09 Creators join program to gain brand association validation.
10:47 Guild connects creators with popular podcast platforms.
13:24 Showcase customer achievements to a larger audience.
19:51 Unique B2B offer: Career growth, relationship building.
23:08 AI identifies common investors with other companies.
24:30 Automating investor identification and engagement using AI.
27:35 Build automated systems for strategic investment partnerships.
30:43 Iterative process finds solutions for company partnerships.
34:29 AI tools streamline image creation for content.
38:05 AI enhances creativity in marketing through systems thinking.
Resource
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Host Links:
📲Kipp Bodnar, / kippbodnar
📲Kieran Flanagan, / searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Watch video 4 AI Tools To Help You Create Viral Content & Get Leads Ft. Clay.com online without registration, duration hours minute second in high quality. This video was added by user Marketing Against the Grain 31 October 2024, don't forget to share it with your friends and acquaintances, it has been viewed on our site 4,449 once and liked it like people.