How I Scaled My Ai SaaS Business To $500 Million
Use AI to create your Marketing Plan (Guide + Prompts) ➡️ https://clickhubspot.com/rvo
Ep. 266
What's the secret to solving customer problems in 30 minutes?
Kieran and Varun Anand (co-founder and COO of Clay) dive into the onboarding magic that built a $500M business by addressing user issues effectively and efficiently. Learn more on how interactive guidance transforms user experiences, the importance of an engineering mindset in marketing, and the power of community-centric growth strategies.
Mentions
Varun Anand / vaanand
Clay https://www.clay.com/
Modern Sales Pros https://modernsaleshq.com/
Anthropic https://www.anthropic.com/
Notion https://www.notion.so/
Figma https://www.figma.com/
Timestamps
00:00 Using Slack, WhatsApp, for social listening.
03:20 Applying engineering to company growth and marketing.
08:56 Providing scalable solutions with tenfold value increase.
09:43 Transitioned from sales-led to self-serve model.
15:50 Engineers perform functions for efficient communication.
18:44 Enterprise complexity alters product use and collaboration.
23:08 Social and financial incentives drive ecosystem growth.
24:00 Tommy enables creators to programmatically create content.
28:07 Early LinkedIn posts connected personal experiences creatively.
33:41 Ongoing challenges with goal-setting and trust issues.
35:44 Marketing's indirect ROI: Hard to measure.
39:41 Listen to feelings about deliverables and interactions.
41:30 Popular tool Clay praised in podcast interview.
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
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Host Links:
Kipp Bodnar, / kippbodnar
Kieran Flanagan, / searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
📲YouTube: / @matgpod
📲Twitter: / matgpod
📲TikTok: / matgpod
📲 Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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