Airbnb CMO Breaks Down Their $86 Billion Marketing Playbook
Free Guide + Prompts: Use AI to create your Marketing Plan ➡️ https://clickhubspot.com/hsi
Ep. 271
How do you manage $86B worth of marketing strategy while staying culturally relevant?
Kipp and Kieran dive into the innovative marketing playbook behind Airbnb with their Global CMO Hiroki Asai. Learn more on structuring teams to balance short-term optimizations with long-term goals, creating unforgettable campaigns that drive year-round engagement, and fostering a creative environment that leads to continuous innovation.
Mentions
Hiroki Asai / hiroki-asai-a44137110
Airbnb https://www.airbnb.com/
Airbnb Barbie House https://news.airbnb.com/barbies-malib...
Timestamps
00:00 Customer experiences must be cohesive and unified.
05:15 Cross-functional team alignment challenges: tiebreaker, speed.
09:10 Avoid silos; focus on customers' perspective consistently.
13:15 Comprehensive analytics and insights on customer journey.
15:18 Leaders step back, trust instincts, gather insights.
19:59 Coordinated teams prioritize, balance, integrate, and optimize.
21:34 Airbnb's icons campaign connects fans to experiences.
27:14 Innovative marketing is challenging.
30:05 Creative CEO fosters innovation, risk-taking, and balance.
32:07 Protect structured ideation for creative success. Leadership.
35:41 Focus on customer, not opinions, for alignment.
37:43 Consumer brands should prioritize emotional engagement over rational.
Resource
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Host Links:
📲Kipp Bodnar, / kippbodnar
📲Kieran Flanagan, / searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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