How to Resolve Sales and Marketing Conflict (and Close More Deals)
How is your sales team’s relationship with the marketing department?
According to the latest research - it’s not probably great. In fact, 87% of the words that marketers and salespeople use to refer to one another are negative (good luck reaching the quota in that environment).
But it doesn't have to be that way.
In this episode of Closing Time, Jay Baer show’s how smart organizations are building that bridge through unified CRM systems, aligned success metrics and KPIs, and proactive mechanisms to build relationships and eliminate surprises.
Want to better align your go-to-market teams? Get a demo of Insightly's CRM today: https://bit.ly/3sITbqV
Connect with Jay Baer
/ jaybaer
Connect with Dave Osborne:
/ davidjosborne
00:00 Introduction
00:44 Understanding the sales and marketing conflict
01:58 Sources of conflict
03:52 Is there a such thing as "healthy friction?"
05:30 Characteristics of aligned teams
08:56 How transparency leads to alignment
#resolvingconflict #salesandmarketing #gotomarketalignment
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