5 Steps to Transform a Case Study into a Customer Success Story
To connect with your prospects and convert them into paying customers, one of the most powerful stories you can share during the sales process to accelerate trust is a customer success story.
In this episode of Closing Time, podcaster, speaker, and storytelling expert, Ravi Rajani, shares his "ACORN" checklist for crafting a compelling sales success story.
Several key ingredients go into crafting a high-converting customer success story. Unlock Ravi’s ACORN checklist to take you and your team’s storytelling to the next level.
Want to better align your go-to-market teams? Get a demo of Insightly's CRM today: https://bit.ly/3sITbqV
Connect with Ravi Rajani:
/ ravirajani
Connect with Val Riley:
/ valerie-riley-marketer
00:00 Introduction
00:49 Difference between case study and customer success story
02:08 Storytelling tips using "ACORN"
02:45 1. Attention Grabbing
03:51 2. Containing a Relatable Main Character
05:03 3. The Story Should Organically Unfold
06:33 4 Key Elements Within a Story Arc
09:38 4. Revealing the Villain
11:57 5. Nurturing Trust
13:36 Bringing it All Together
#customersuccessstory #casestudy #salescasestudy
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