Marketing on a Budget: 3 Cost-Effective Ways to Conduct Audience Research
Can you afford to do audience research? The better question may be, can you afford NOT to. Most marketers are doing typical market research right, but when it comes to audience research, they're missing the mark.
Audience research is exactly what it sounds like: you are discovering who your audience is, what they pay attention to, and what sources influence them (publications, podcasts, YouTube channels, etc.).
The better you know your customers and how they're being influenced, the better you can serve them.
In this episode of Closing Time, Insightly CMO Chip House welcomes Rand Fiskin, CEO of SparkToro, to talk through 3 free or cost-effective audience research options that every marketer can put in their toolkit.
Want to better align your go-to-market teams? Get a demo of Insightly's CRM today: https://bit.ly/3sITbqV
Connect with Rand Fishkin:
/ randfishkin
Connect with Chip House:
/ chiphouse
00:00 Introduction
01:06 Small budget, big insights
04:51 Market Research vs. Audience Research
09:54 Method 1: Surveys
13:17 Method 2: Interviews
18:48 Method 3: Audience Research Tools
#audienceresearch #marketresearch #customerresearch
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