Navigating B2B Marketing Landscapes with Nathan Yeung - 116
In this episode of the D2Z Podcast, Brandon Amoroso sits down with Nathan Yeung, the fractional CMO at Find Your Audience, to delve into the intricacies of B2B marketing from an operational standpoint. With years of experience consulting for both startup and established companies, Nathan shares his unique journey from finance to marketing, offering a pragmatic approach to tackling the marketing challenges faced by businesses across Canada.
Here's what you'll learn:
🔄 From Finance to Marketing: Discover how Nathan's unique journey shapes his marketing tactics.
⚙️ Operational vs. Creative Marketing: Explore why operational skills trump creative ones in marketing effectiveness.
📊 Big vs. Small Company Dynamics: Learn strategies for tackling marketing challenges across various business sizes.
🏗️ Building a Marketing Agency: Key lessons on refining and scaling agency services.
🤝 Role of a Product Marketer: Understand how this crucial position connects product features with market needs.
🌐 Network Effects: Tips on using community influence to boost brand visibility and trust.
Nathan Yeung
LinkedIn - / yeungnathan
Find Your Audience - https://www.findyouraudience.online/
Brandon Amoroso:
LinkedIn - / brandonamoroso
Web - https://brandonamoroso.com/
Instagram - / bamoroso11
X - / amorosobrandon
Scalis.ai - https://scalis.ai/
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