The Secrets of Amazon Advertising with Elizabeth Greene - 117
In this episode of D2Z, Brandon Amoroso sits down with Elizabeth Greene, co-founder of Junglr, an Amazon agency known for its innovative advertising strategies that boost sales for Amazon sellers. From her early days as a homeschooling mother of six to spearheading a thriving agency, Elizabeth shares her journey into the world of e-commerce, detailing the trials and triumphs of advertising on Amazon.
Here's what you'll learn:
🚀 Transitioning from Home Life to Business: Discover how Elizabeth Greene transitioned from being a stay-at-home mom to launching a successful Amazon-focused agency.
📈 Strategies for Amazon Advertising: Gain insights into effective advertising strategies that enhance organic market share and drive sales.
📊 Understanding Amazon's Evolving Platform: Learn about the complexities of Amazon's advertising platform and how it's evolved to offer more control and data to sellers.
🛠 Building and Scaling an Agency: Explore the challenges and strategies involved in scaling an Amazon agency and why focusing on a niche service can lead to greater success.
🌍 Remote Team Management: Find out how Elizabeth effectively manages a remote team, ensuring productivity and satisfaction in a distributed work environment.
Timestamps
🎙️ Introduction to Elizabeth Greene (00:00:00)
👩👧👦 Elizabeth's Transition from Homeschooling to E-commerce (00:01:11)
🚀 Starting and Scaling an Amazon Business (00:01:35)
📊 Insights into Retail Arbitrage and Private Labeling (00:02:16)
🔍 Finding Gaps in the Market for Product Development (00:03:15)
📈 Understanding and Leveraging Amazon Advertising (00:04:22)
🛠 Strategies for Building and Scaling a Remote Team (00:09:27)
💼 Managing Team Roles and Retention in an Agency (00:14:43)
🌐 Effective Product Strategies on Amazon (00:27:48)
📝 Importance of Knowing Your Business Numbers (00:33:44)
🔗 How to Connect with Elizabeth and Her Agency (00:36:53)
Brandon Amoroso:
LinkedIn - / brandonamoroso
Web - https://brandonamoroso.com/
Instagram - / bamoroso11
X - / amorosobrandon
Scalis.ai - https://scalis.ai/
Mentioned resources
Amazon - https://www.amazon.com/
Junglr - https://www.junglr.com/
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