Harnessing Technology and Retention Strategies for Business Growth with Eli Weiss - 114
In this episode of the D2Z Podcast, host Brandon Amoroso and Eli Weiss, VP of Retention Advocacy at Yotpo, explore the dynamic interplay between technology, customer retention, and branding from a startup to corporate scale. Eli shares his unorthodox journey from a self-taught entrepreneur to an influential tech executive, revealing how a focus on customer experience and retention shapes successful business strategies.
Here's what you'll learn:
🚀 The transformative impact of customer retention strategies in business growth.
🧭 How to navigate and influence company culture and processes in large and small firms alike.
💻 The role of technology in enhancing customer engagement and the strategic use of data for business evolution.
🔄 Insights on transitioning from traditional business roles to tech-centric positions and the opportunities it presents.
📈 Practical strategies for handling growth, scaling challenges, and the importance of aligning brand perception with reality.
Timestamps
🎙️ Introduction and Podcast Theme (0:00:00)
🤝 Guest Introduction (Eli Weiss) (0:00:13)
🛤️ Eli Weiss's Background and Career Journey (0:01:15)
📈 Career Shifts and Lessons Learned (0:02:33)
🏗️ Brand Building and Customer Experience (0:04:03)
🔄 Insights from Brand Side to Software Side (0:04:20)
🎯 The Value of Branding Beyond Direct Response (0:05:08)
🚀 Comparing Experiences in Startups and Larger Companies (0:06:13)
🧗♂️ Challenges of Working in a Large Company (0:07:04)
🏢 Discussion on Corporate Culture and Process (0:08:16)
⚖️ Balancing Creativity and Structure in Business (0:09:19)
💡 The Importance of Understanding Customer Needs (0:10:02)
🌐 Benefits and Challenges of Consolidation in Software Ecosystems (0:18:16)
🌟 Future Directions and Changes at Yotpo (SaaS company Eli joined) (0:24:16)
📊 Discussion on E-commerce Trends and Industry Changes (0:29:14)
🚀 Personal Motivations and Future Aspirations (0:35:12)
📢 Closing Remarks and Where to Find Eli Weiss Online (0:45:34)
Eli Weiss - / eliweisss
Brandon Amoroso:
LinkedIn - / brandonamoroso
Web - https://brandonamoroso.com/
Instagram - / bamoroso11
X - / amorosobrandon
Scalis.ai - https://scalis.ai/
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