The Outlaw Archetype 🔥
THE OUTLAW ARCHETYPE AT A GLANCE
❤️ CORE DESIRE: Liberation, revolution
🎯 GOAL: To overturn what’s not working
💡 STRATEGY: Disrupt, destroy, shock
💪 STRENGTH: Living with conviction
🌩️ WEAKNESS: Crossing over to the dark side
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VIDEO CREDITS
🎨 CREATIVE DIRECTION: Kathy Borysiak
📹 VIDEO EDITING: Rhiannon Box
🎤 VOICEOVER: Gail Chaffee
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ABOUT THE OUTLAW ARCHETYPE
Never afraid to think outside the box, The Outlaw is driven by their core desire for change and revolution.
They have an unshakeable confidence; a willingness to burn it all down to rebuild if it’s not working. The Outlaw never shies away from tough questions or backs down from a fight for a cause they believe in.
They are fierce, rebellious, and provocative; a punk rock change agent. They speak up and act out, unafraid of society’s reaction to their unconventional flavor. The Outlaw will seek to overturn what’s not working at all costs. Their desire for disruption is so powerful that if left unchecked, they may cross over to the dark side in an effort to get there.
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WHY LEARN ABOUT ARCHETYPES?
Using Archetypes to create user personas is a fantastic way to create effective eLearning courses that really connect to your learners. By creating user personas, we can think more about what voice to use, which visuals to include, and how to really connect with our audience through our eLearning content.
Chances are that your learners embody some elements of each of the archetypes, but there are likely two or three that dominate for a particular learner group. Consider these archetypes as you're building your user personas to build deeper user empathy with your audience.
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