The Lover Archetype 💗

Published: 21 June 2022
on channel: Kaborzi Learning Network
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THE LOVER ARCHETYPE AT A GLANCE

❤️ CORE DESIRE: Intimacy and experience
🎯 GOAL: Cultivating meaningful relationships with those they love
💡 STRATEGY: Become physically and emotionally attractive
💪 STRENGTH: Passion, gratitude, appreciation, commitment
🌩️ WEAKNESS: Pleasing others at the risk of losing oneself

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VIDEO CREDITS

🎨 CREATIVE DIRECTION: Kathy Borysiak
📹 VIDEO EDITING: Rhiannon Box
🎤 VOICEOVER: Gail Chaffee

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ABOUT THE LOVER ARCHETYPE

Full of optimism and warmth, The Lover is driven by their core desire for intimacy and experience.

They seek to cultivate deep, meaningful relationships with those they love: friends, family, and colleagues.

Think dinner parties and deep heart-to-heart to connections. The Lover is kind and inviting, inspired by their heart and driven by their emotions.

They are a friend to all and a confidante of the masses, demonstrating their commitment through passion, gratitude, and appreciation.

The Lover can be idealistic and a bit too forgiving–and in their unyielding pursuit to please others, may struggle to maintain their own sense of self.

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WHY LEARN ABOUT ARCHETYPES?

Using Archetypes to create user personas is a fantastic way to create effective eLearning courses that really connect to your learners. By creating user personas, we can think more about what voice to use, which visuals to include, and how to really connect with our audience through our eLearning content.

Chances are that your learners embody some elements of each of the archetypes, but there are likely two or three that dominate for a particular learner group. Consider these archetypes as you're building your user personas to build deeper user empathy with your audience.


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