The Caregiver Archetype
THE CAREGIVER ARCHETYPE AT A GLANCE
❤️ CORE DESIRE: To be in service to others
🎯 GOAL: To help, connect with, and protect others
💡 STRATEGY: To carry out selfless acts
💪 STRENGTH: Compassion, generosity
🌩️ WEAKNESS: Martyrdom and being exploited
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VIDEO CREDITS
🎨 CREATIVE DIRECTION: Kathy Borysiak
📹 VIDEO EDITING: Rhiannon Box
🎤 VOICEOVER: Gail Chaffee
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ABOUT THE CAREGIVER ARCHETYPE
Mindful, compassionate, and empathetic, the Caregiver is driven by their core desire to protect and care for others.
They provide for the world like a parent cares for a child, showing protection and support to those who need it. The Caretaker is kind, selfless and generous–forever a champion for altruistic causes and an advocate for the underserved. They thrive in positions of service where they can promote the wellbeing of others. The Caretaker puts others’ needs ahead of their own–which is sometimes to their detriment.
Due to what appears to be an endless well of selfless compassion, the Caretaker risks being exploited by those who may take advantage of their generosity. They may also trend toward martyrdom.
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WHY LEARN ABOUT ARCHETYPES?
Using Archetypes to create user personas is a fantastic way to create effective eLearning courses that really connect to your learners. By creating user personas, we can think more about what voice to use, which visuals to include, and how to really connect with our audience through our eLearning content.
Chances are that your learners embody some elements of each of the archetypes, but there are likely two or three that dominate for a particular learner group. Consider these archetypes as you're building your user personas to build deeper user empathy with your audience.
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