The Jester Archetype 🤡
THE JESTER ARCHETYPE AT A GLANCE
❤️ CORE DESIRE: To find pleasure by living in and enjoy the moment
🎯 GOAL: Have a great time and brighten the world
💡 STRATEGY: Play, make jokes, be funny
💪 STRENGTH: Joy and originality
🌩️ WEAKNESS: Frivolity, wasting time
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VIDEO CREDITS
🎨 CREATIVE DIRECTION: Kathy Borysiak
📹 VIDEO EDITING: Rhiannon Box
🎤 VOICEOVER: Gail Chaffee
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ABOUT THE JESTER ARCHETYPE
Cravers of the limelight, The Jester is the life of the party–driven by their core desire to live in and enjoy the moment.
They are lighthearted and playful, living life to the fullest–and they always invite the crowd to follow suit. Full of infectious positivity, the Jester is eager to entertain and always has a story to share–and their positivity can light up a room. They exude confidence; playfulness; impulsive spontaneity.
However, in their endless pursuit of fun, the Jester has a tendency toward procrastination, wasting time, and dodging responsibility–much preferring telling a joke over breaking a sweat. The Jester is here for a good time, not a long time.
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WHY LEARN ABOUT ARCHETYPES?
Using Archetypes to create user personas is a fantastic way to create effective eLearning courses that really connect to your learners. By creating user personas, we can think more about what voice to use, which visuals to include, and how to really connect with our audience through our eLearning content.
Chances are that your learners embody some elements of each of the archetypes, but there are likely two or three that dominate for a particular learner group. Consider these archetypes as you're building your user personas to build deeper user empathy with your audience.
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