Getting Buy-In for Customer Stories | Whiteboard Friday | Joel Klettke | 4K
Telling customer stories isn't particularly difficult. But getting buy-in for them? That's the real challenge! 😅 In this episode of Whiteboard Friday, you'll learn a simple framework you can use to get more customers to say "yes" to customer stories.
Thank you to our guest host, Joel Klettke:
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LinkedIn ► / joelklettke
Download the high-resolution whiteboard graphic from the Moz Blog: https://mz.cm/4eiD6xq
===TIMESTAMPS===
00:00 Intro
00:28 Main challenge
00:37 Unpacking "no"
00:45 Fear factor
01:00 Addressing fear
01:24 Inconvenience factor
01:42 Addressing inconvenience
02:19 Greed factor
02:50 Mutual benefits
03:05 Pitch packet
03:30 Making the ask
03:45 Keep it short
04:11 Be personal
04:35 Make it safe
05:10 Six-sentence framework
05:20 Why them?
05:40 Why now?
05:59 What's the story?
06:38 What's involved?
06:50 Why bother?
06:54 What's next?
07:08 Conclusion
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Watch video Getting Buy-In for Customer Stories | Whiteboard Friday | Joel Klettke | 4K online without registration, duration hours minute second in high quality. This video was added by user Moz 12 September 2024, don't forget to share it with your friends and acquaintances, it has been viewed on our site 251 once and liked it 8 people.