What Can You Do About Google’s Helpful Content Update? | Whiteboard Friday | Tom Capper | 4K
Has Google’s Helpful Content Update impacted your site? In this follow-up to his previous Whiteboard Friday episode, Tom helps you figure out how to move forward based on the HCU findings. ♟️
Download the high-resolution whiteboard graphic from the Moz Blog: https://mz.cm/3BKKrIe
Read Tom’s recent analysis post, The Helpful Content Update Was Not What You Think: https://mz.cm/4eUWfGj
====TIMESTAMPS===
00:00 Intro
01:04 Winners and losers from September 2023 and March 2024
02:35 Working out the winners/losers ratio
03:00 Data methodology
03:34 Defining Moz metrics
05:53 Why would Google do this?
06:37 What not to do
08:43 What you should do
Thank you to our host, Tom Capper:
Twitter/X ► @THCapper
LinkedIn ► / thcapper
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