SEO Content Has a Packaging Problem | Whiteboard Friday | Bernard Huang | 4K
Struggling to get your content noticed? 📦 Repackage your content with unique perspectives and insights to rank higher and stand out! Learn how in this Whiteboard Friday episode.
Download the high-resolution whiteboard graphic from the Moz Blog: https://mz.cm/3NlrzSx
Thank you to our guest host, Bernard Huang:
Twitter/X ► https://x.com/bernardjhuang
LinkedIn ► / bernardjhuang
📍 Timestamps:
00:00 - Intro
00:14 - Introduction to SEO's packaging problem
00:19 - The Skyscraper Technique background
00:51 - Shift due to AI overviews
01:19 - Google's focus on user engagement signals
01:50 - Impact of LLMs on content
02:24 - Why traditional topic clusters are losing relevance
02:59 - Google's new expectations for content
03:38 - The packaging problem explained
04:45 - Solutions and new approach
06:21 - Conclusion: Focus on user experience over search engines
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