International SEO | Whiteboard Friday | Tanvir Ali | 4K
Do you want to convert more international traffic that hits your site? In this Whiteboard Friday, hosted by Tanvir Ali, you’ll learn three key SEO strategies to get your users on the right page, boost your SEO metrics, and improve conversion rates! 📈
Download the high-resolution whiteboard graphic from the Moz Blog: https://mz.cm/3XrKGit
📍 Timestamps:
0:00 - Intro
0:11 - Topic: International SEO through tech & data lens
0:20 - Why international SEO matters
0:52 - Example of targeting impact
1:04 - Different strategies overview
1:11 - Strategy #1: Metadata & alpha-2 country codes
2:01 - Strategy #2: Location-based IP
2:33 - Complexities with IP targeting
3:15 - Strategy #3: Hreflang implementation
4:42 - Measuring effectiveness
4:59 - Using Search Console data
5:40 - Building the dashboard in BigQuery
8:18 - Visualization in Looker Studio
9:12 - Using data for benchmarking
Thank you to our guest host, Tanvir Ali:
LinkedIn ► / tanvir-ali
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