6 Underrated Keyword Research Methods | Whiteboard Friday | Sofia Tyson | 4K
Do you feel like your keyword strategy's missing something? 💭 It's not your imagination ... traditional keyword research methods don't capture the 15% of Google searches that are new each day! Learn about six strategies to try in this Whiteboard Friday episode.
Thank you to our guest host, Sofia Tyson:
LinkedIn ► / sofia-inga-tyson
Download the high-resolution whiteboard graphic from the Moz Blog: https://mz.cm/470wuS3
==TIMESTAMPS==
00:00 Intro
00:47 Target Your Competitor Branded Keywords
01:36 Listening Tools and Also Intelligence Tools To Enrich Your Keyword Lists
04:09 Apply Modifiers to Your Keywords To Enrich Your Keyword Lists
05:03 Modify by Business Size
07:38 Use Proprietary Data To Enrich Your Keyword List
09:01 Get As Close as Possible to Your Product
09:56 Conversion Value
10:30 Outro
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