Getting Buy-In for Customer Stories | Whiteboard Friday | Joel Klettke | 4K
Telling customer stories isn't particularly difficult. But getting buy-in for them? That's the real challenge! 😅 In this episode of Whiteboard Friday, you'll learn a simple framework you can use to get more customers to say "yes" to customer stories.
Thank you to our guest host, Joel Klettke:
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LinkedIn ► / joelklettke
Download the high-resolution whiteboard graphic from the Moz Blog: https://mz.cm/4eiD6xq
===TIMESTAMPS===
00:00 Intro
00:28 Main challenge
00:37 Unpacking "no"
00:45 Fear factor
01:00 Addressing fear
01:24 Inconvenience factor
01:42 Addressing inconvenience
02:19 Greed factor
02:50 Mutual benefits
03:05 Pitch packet
03:30 Making the ask
03:45 Keep it short
04:11 Be personal
04:35 Make it safe
05:10 Six-sentence framework
05:20 Why them?
05:40 Why now?
05:59 What's the story?
06:38 What's involved?
06:50 Why bother?
06:54 What's next?
07:08 Conclusion
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