Turn Marketing into Meaningful Relationships | Whiteboard Friday | Navah Hopkins | 4K
Reminder: Long-term relationships with customers are fostered through communication and value alignment. With budget and consumer behavior in mind, learn how and where you best serve your customers the content they are looking for in this episode of Whiteboard Friday.
Download the high-resolution whiteboard graphic from the Moz Blog: https://mz.cm/3Xd6gqW
📍 Timestamps:
0:00 - Intro
0:15 - Core concept: Helping vs selling
0:34 - Learning styles introduction
0:51 - Visual learner's statistics
1:14 - Auditory learners
1:34 - Kinesthetic learners
1:55 - Values and brand alignment
2:31 - User-generated content importance
3:13 - Marketing channels overview
3:29 - Google Platforms discussion
4:06 - Microsoft advertising insights
4:40 - Amazon advertising opportunities
5:17 - Social media platforms breakdown
6:18 - Budget considerations
6:26 - Communication strategy
7:01 - Additional resources
🔑 Key Quotes with Timestamps:
[0:21] "If we're marketing at or selling at our customers, we're not helping them, we're pushing them into a transactional"
[0:53] "There was a 2014 NLM study that found that 65% of people learn best by seeing"
[2:01] "75% of folks will abandon a product if they do not agree with values"
Thank you to our guest host, Navah Hopkins:
LinkedIn ► / navahhopkins
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