Search Intent and the Organic Funnel | Whiteboard Friday | Tom Capper | 4K
In this episode of Whiteboard Friday, Tom shows you how connecting search intent to the organic funnel can help you effectively target keywords and identify opportunities for organic visibility and conversions.
Download the high-resolution whiteboard graphic from the Moz Blog: https://mz.cm/4fB7GDW
Download the STAT whitepaper here: https://getstat.com/whitepapers/searc...
Thank you to our guest host, Tom Capper:
Twitter/X ► @THCapper
LinkedIn ► in/THCapper
===TIMESTAMPS===
00:00 Intro
01:40 Increasingly little space for traditional organic results
02:02 Informational: lowest share of voice
03:35 Commercial: a little more opportunity for organic results
05:17 Transactional: People intending to purchase
7:31 Navigational: Loyalty or post-conversion
What you'll learn:
➡ The four types of search intent and how they align with the organic search funnel
➡ Where there is organic opportunity in the four types of search intent
➡ How to use the whitepaper and what is present in the SERPs to crafty your organic strategy
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ADDITIONAL MOZ RESOURCES:
30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3
Check out Moz Local ► https://mz.cm/36Pbz7h
Learn about STAT ► https://mz.cm/2IiqTzf
Watch Moz Webinar ► https://mz.cm/3TgJgGK
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STAY IN TOUCH:
Moz ► https://mz.cm/30QvHCm
Facebook ► / moz
X/Twitter ► / moz
LinkedIn ► / moz
Instagram ► / moz_hq
#searchengines #seostrategy #organicmarketing
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