Directional Reporting | Whiteboard Friday | Dana DiTomaso | 4K
Think your Google Analytics data is accurate? Think again. Privacy restrictions and ad blockers mean you’re probably missing half your data — and what’s left is flawed! 🙀
The good news is you can turn imperfect data into actionable insights with directional reporting! Learn how in this episode of Whiteboard Friday, hosted by Dana DiTomaso. 💡
TIMESTAMPS
00:00 Intro
01:39 Which landing page is better?
02:22 Change setting in Looker Studio to Percentage of Total
03:00 Is our organic traffic going up or down?
04:45 Rounding the numbers
Thank you to our guest host, Dana DiTomaso:
Twitter/X ► https://x.com/DanaDiTomaso
LinkedIn ► https://www.linkedin.com/in/dditomaso...
Download the high-resolution whiteboard graphic from the Moz Blog: https://mz.cm/3AcQww7
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STAY IN TOUCH:
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