Content Strategy for Startups: The Ultimate 8-Stage Roadmap | Whiteboard Friday | Yagmur Simsek
Learn how to use Yagmur’s 8-stage roadmap to create a content strategy that establishes your business and builds your brand.
Download a high-resolution graphic of the whiteboard in this video from the Moz Blog: https://mz.cm/3ws8OIo
Thank you to our guest host, Yagmur Simsek.
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===TIMESTAMPS===
00:00 Intro
00:31 Why It Is Really Important for Startups
01:45 Organic versus Paid Perception
02:43 Customer Journey versus Search Journey
03:39 Goal Setting in the Second Stage
05:11 Content Audits
06:54 Fourth Point with the Contact Gap Analysis
08:33 Creating Buyer Personas
10:05 Topic Clusters
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