The Explorer Archetype 🌎

Published: 20 June 2022
on channel: Kaborzi Learning Network
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THE EXPLORER ARCHETYPE AT A GLANCE

❤️ CORE DESIRE: The freedom to discover self and world
🎯 GOAL: To experience an authentic, fulfilling life
💡 STRATEGY: Journey; seek out novelty and experience
💪 STRENGTH: Autonomy, ambition, being true to one’s soul.
🌩️ WEAKNESS: Aimless wandering; being a misfit

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VIDEO CREDITS

🎨 CREATIVE DIRECTION: Kathy Borysiak
📹 VIDEO EDITING: Owen Bryant
🎤 VOICEOVER: Gail Chaffee

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ABOUT THE EXPLORER ARCHETYPE

Driven by their core desire for freedom, the Explorer craves adventure.

For the Explorer, self-discovery is the destination–and experiencing the world is the way to get there. Born to travel, the Explorer is propelled forward by their need for variety and autonomy. They’re restless and individualistic, drawing energy from the Earth as they wander around its surface.

The Explorer is independent and curious–intrigued by novelty and inspired by the great unknown.

Because of their struggle to stay in any one place for too long, the Explorer is prone to aimless wandering–and may become a misfit due to their reluctance for predictability and routine. Maintaining connection is vital for their survival.

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WHY LEARN ABOUT ARCHETYPES?

Using Archetypes to create user personas is a fantastic way to create effective eLearning courses that really connect to your learners. By creating user personas, we can think more about what voice to use, which visuals to include, and how to really connect with our audience through our eLearning content.

Chances are that your learners embody some elements of each of the archetypes, but there are likely two or three that dominate for a particular learner group. Consider these archetypes as you're building your user personas to build deeper user empathy with your audience.


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