The Innocent Archetype🕊️
THE INNOCENT ARCHETYPE AT A GLANCE
❤️ CORE DESIRE: To achieve bliss and balance
🎯 GOAL: Safety; happiness
💡 STRATEGY: To do things right; as nature intended
💪 STRENGTH: Faith and optimism
🌩️ WEAKNESS: Naivety
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VIDEO CREDITS
🎨 CREATIVE DIRECTION: Kathy Borysiak
📹 VIDEO EDITING: Owen Bryant
🎤 VOICEOVER: Gail Chaffee
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ABOUT THE INNOCENT ARCHETYPE
Carefree and even-tempered, The Innocent is driven by their core desire to achieve bliss and balance. They embody positivity, moving through the word independently with an open heart and mind. The Innocent strives for peace and harmony in all that they do.
With a strong moral compass and a desire to do things right, The Innocent has an unwavering faith in the Universe; a trust that everything will work out for the best. They are loyal–sometimes, to a fault.
When left unchecked, their faith and optimism may in fact be their downfall–as the Innocent has a tendency to be a bit naïve about the realities of the world. This is something to be mindful of as the Innocent moves through life in pursuit of happiness.
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WHY LEARN ABOUT ARCHETYPES?
Using Archetypes to create user personas is a fantastic way to create effective eLearning courses that really connect to your learners. By creating user personas, we can think more about what voice to use, which visuals to include, and how to really connect with our audience through our eLearning content.
Chances are that your learners embody some elements of each of the archetypes, but there are likely two or three that dominate for a particular learner group. Consider these archetypes as you're building your user personas to build deeper user empathy with your audience.
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