Neutral, Balanced, Stable: Meet Grey! (Color Meaning Video)
COLOR MEANING: Subdued and serious, grey represents solidity with a classic flair. Because of its neutrality, grey can also represent balance, fairness, and wisdom. It represents subdued professionalism; a humble stoicism.
FAMILIAR BRANDS: You'll see Grey featured as a primary color in brands like Apple, Liberty Mutual, and Mercedes-Benz.
WHEN TO USE IT: As a neutral hue, grey works well as an accent color, playing an important supporting role to the other colors on center stage. It can be an alternative to either black or white. (”Agreeable grey” is becoming common phraseology in the interior design space.)
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CREDITS
Copywriting & creative direction: Kathy Borysiak
Video editing: Owen Bryant
Voiceover: Gail Chaffee
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