Mixing Viral Content With Business Content - Whiteboard Friday
When your website attracts a huge number of visitors, it can be a challenge to get the right audience to the right pages and through your funnel. Adding linkbait content, which may not have much to do with the rest of the site, drives traffic but complicates the funneling even more. Rand talks site infrastructure and how to blend your viral content in with your business content.
Check out the blog post for the full video transcript: http://www.seomoz.org/blog/mixing-vir...
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