GA4 Audiences: Not Just for Ads! — Whiteboard Friday
There are many interesting features in GA4 — some that were sort of in Universal Analytics, but now they're better. One of those features is Audiences, which many people may only be using for their ads. In this episode of Whiteboard Friday, Dana shows you why Audiences can be useful for reporting on other areas of your marketing efforts as well.
Download the high-resolution whiteboard from the Moz Blog: https://mz.cm/42RvCvp
Thanks to our guest host Dana DiTomaso / dditomaso
===TIMESTAMPS===
00:00 Intro
01:22 What Are GA4 Audiences
03:14 How to Create an Audience
03:52 Everything is an Event In GA4
04:11 Audiences do not backfill in GA4
05:00 The difference between Static and Dynamic Audiences
06:37 Creating Audience Triggers
07:05 What Do You Use Audiences for
07:15 Ideas of Audiences
09:33 Evaluate Content
10:14 Persona Groups
11:05 Compare Audiences
☞ Audiences do not backfill in GA4. There is nothing like UA segments that backfill in GA4 so create your Audiences as soon as you think of them
☞ Any event can be a conversion, but don't set page views as conversions.
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