Consideration of a Third Button on Your Website Front Page
This video is generally for clients, but others may walk away armed with information that'll guide their own efforts.
We're updating a large number of Front Page features which includes consideration to a third button on the front page upper half. It's a small issue for most but a bid deal for us, so we'd appreciate it if you could provide us with feedback. What would you like to see as an automated option?
The two primary CTA buttons are called a Cluster (or "Clustering") and it forms part of a Choice architecture. We're looking to improve upon all the front page elements in a way that'll enhance the user experience but also improve conversions.
In early discussions we've learned that nobody really cares about this button as much as we do, but there may be somebody that has a specific request.
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