BM Clients Need To Be Using The Instagratify Social Tool Every Day
Sadly, you're going to see a lot more of my unusually large head. I get cranky at clients every day for not utilising the tech we've built to make their social life easier, but I'm also not doing a particularly good job of leading by any type of example, so I'm going to record more guff and do what needs to be done - take aim at the noise and competing messaging that has permeated the industry.
I like the Instagratify tool I'm using now because it creates a video with basic formatting and sends 'everywhere'. It's the single social tool I encourage our guys to use more than any other, and we update it all the time based on feedback received from those that use it.
To give your an idea of how easy it is to create a large library of video content, if each broker within a 'small' brokerage of just four brokers created a short video just once per week (each), they'd have over 200 videos in a year - that'd give you a YouTube presence that's in the top 0.01% of the industry. What impact do you think that'd have on organic search results? What impact would it have if each broker created a few videos every week?
Remember, all content created on Instagratify will send to your website as a post within your social archive. All video will obviously be repurposed and used in other ways (Instagratify will even pull out the audio and send it to podcast hosting providers).
Ignore anybody that tells you that a content creation program isn't a necessity - they're lying to your in order to assign value to whatever BS they're trying to sell... not to mention they haven't built any tools for you to use.
FYI, if I'm out teaching people to fly, I'll share some videos while in an inverted spin, or at the top of a loop.
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