Product Backlog Management - The Kano Model in Action
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Introduction to Kano Model: The video discusses the Kano model as part of product backlog management, with hosts Ryan and Todd introducing the concept to help viewers build better backlogs.
Purpose of Kano Model: Todd explains that the Kano model involves sending a questionnaire to users or potential users, categorizing their responses based on emotional reactions. The goal is to understand customer satisfaction and prioritize features accordingly.
Five Response Types: The Kano model identifies five response types: Delighters (surprising and delightful features), Performance (essential features that users expect), Indifferent (features users don't care about), Reverse (features that dissatisfy if present), and Must-haves (features users won't accept the product without).
Example Using iPhone 1 (2007): The hosts discuss features of the original iPhone, categorizing them into must-haves (basic phone functions), performance (copy and paste, high-resolution camera), and delighters (App Store, music, GPS, internet browsing).
Evolution Over Time: The video emphasizes that emotional responses to features may change over time. What starts as a delighter may become a must-have, highlighting the need for continuous inspection and adaptation in product development.
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