Product Backlog Management - The Kano Model in Action
⏩ Join Ryan and Todd in Scrum.org's new Product Backlog Management course: https://buytickets.at/agileforhumansllc
Introduction to Kano Model: The video discusses the Kano model as part of product backlog management, with hosts Ryan and Todd introducing the concept to help viewers build better backlogs.
Purpose of Kano Model: Todd explains that the Kano model involves sending a questionnaire to users or potential users, categorizing their responses based on emotional reactions. The goal is to understand customer satisfaction and prioritize features accordingly.
Five Response Types: The Kano model identifies five response types: Delighters (surprising and delightful features), Performance (essential features that users expect), Indifferent (features users don't care about), Reverse (features that dissatisfy if present), and Must-haves (features users won't accept the product without).
Example Using iPhone 1 (2007): The hosts discuss features of the original iPhone, categorizing them into must-haves (basic phone functions), performance (copy and paste, high-resolution camera), and delighters (App Store, music, GPS, internet browsing).
Evolution Over Time: The video emphasizes that emotional responses to features may change over time. What starts as a delighter may become a must-have, highlighting the need for continuous inspection and adaptation in product development.
Join this channel to get access to the perks and exclusive videos:
/ @agileforhumans
Leave us a comment and let us know what you think!
⏩ Join Ryan and Todd for a Scrum.org course: https://buytickets.at/agileforhumansllc
Todd and Ryan also co-authored a book - Fixing Your Scrum: Practical Solutions to Common Scrum Problems.
👉 Buy Fixing Your Scrum at Amazon: https://amzn.to/3BMvkcX
✅Subscribe to our Channel to learn more about Agile, Scrum, and Kanban: https://www.youtube.com/agileforhuman...
For more information about Agile for Humans, visit:
Community: https://community.agileforhumans.com
Facebook: / agileforhumans
Twitter: / agileforhumans
LinkedIn: / agile-for-humans-llc
Website: https://www.agileforhumans.com
#facilitation #facilitationskills #ScrumMaster #ScrumMasterTraining #Scrum #ScrumFramework #HowToBecomeAScrumMaster #ScrumMasterCertification #AgileForHumans #FreeScrumMasterCourse #FreeScrumTraining
Смотрите видео Product Backlog Management - The Kano Model in Action онлайн без регистрации, длительностью часов минут секунд в хорошем качестве. Это видео добавил пользователь Agile for Humans 24 Октябрь 2023, не забудьте поделиться им ссылкой с друзьями и знакомыми, на нашем сайте его посмотрели 1,170 раз и оно понравилось 37 людям.